CD Maturity

A CD Is Coming Due. Start the Conversation Before the CD Renewal Date.

A CD maturity date creates something every financial professional needs: a natural reason to reconnect.

The client’s money is already approaching a decision point. Their financial institution may be preparing to offer a renewal. The rate may be different. The client’s liquidity needs, time horizon or retirement priorities may also be different from when the CD was originally opened.

That makes the maturity date an opportunity to do something more valuable than simply compare rates.

It is an opportunity to ask:

What does this money need to do next?

The broader market opportunity is substantial. An estimated $1.7 trillion in consumer CDs are expected to mature over the next 12 months. But the size of the broader market is less important than identifying the clients and prospects whose maturity dates are approaching. 

Start earlier than the maturity date

A productive CD maturity conversation generally should not begin a few days before the CD renews.

Giving yourself more time creates an opportunity to understand the client’s circumstances before discussing alternatives.

Oceanview’s 90-Day CD Maturity Outreach framework provides a simple starting point:

• 90 days out — Identify prospects. Find clients and prospects with upcoming maturities and document the maturity date, approximate balance and financial institution. 
• 60 days out — Understand needs. Discuss what the funds are intended to accomplish, including liquidity needs, time horizon and retirement objectives. 
• 30 days out — Compare options. Confirm the CD’s actual renewal terms and APY. If appropriate, compare relevant alternatives and the tradeoffs associated with them. 
• Before maturity — Reconnect. Schedule the conversation before the renewal window so the client has time to understand the available choices. 

The objective is not to manufacture urgency.

It is to make sure the client has enough time to make an informed decision before an automatic renewal or other deadline limits the time available to evaluate their options. 

Do not begin with the MYGA

The strongest conversation begins with the client’s situation—not with a product.

Before discussing an alternative, confirm the CD’s maturity date and renewal terms. Then ask what has changed.

For example:

What APY will you receive if you renew?

How long are you comfortable committing the money?

How much access might you need?

How would the interest or growth be treated for tax purposes? 

Has your financial time horizon changed?

Those are the same five questions in Oceanview’s client-ready Before Your CD Rolls Over resource. 

They help move the conversation beyond:

“Which rate is higher?”

toward:

“Which option may better fit what this money needs to accomplish now?”

Then give the client something worth comparing

Once the client’s objectives, liquidity needs and time horizon are clear, an appropriate comparison can become useful.

A Multi-Year Guaranteed Annuity may be one option worth evaluating for money intended for a longer-term retirement purpose.

But a CD and a MYGA are not the same product.

The differences matter.

CDs held at FDIC-insured banks are generally eligible for FDIC insurance, subject to applicable coverage limits. MYGAs are insurance products and are not FDIC-insured; their guarantees are backed by the claims-paying ability of the issuing insurance company.

CDs and MYGAs can differ in their guarantees, liquidity provisions, tax treatment, protections and contractual commitments. Any alternative should be evaluated in light of the client’s circumstances and objectives rather than on headline APY alone. 

That is why the Oceanview campaign deliberately provides two different tools.

You may identify the upcoming maturity 90 days in advance, use the professional guide to prepare your outreach and then send or bring Before Your CD Rolls Over when it is time for the client to review the actual renewal offer.

The materials are designed to work together rather than as two standalone sales pieces.

Before you compare, confirm

Because CD rates and annuity rates can change, current information matters.

Before presenting an alternative:

confirm the client’s actual CD renewal APY and terms, review current Oceanview rates, and use the applicable state-specific materials.

The professional campaign materials also include a separate California version to reflect applicable Harbourview MYGA rates.

Make the maturity date the beginning of the conversation

A CD maturity does not automatically create an annuity opportunity.

It creates a decision point.

And decision points are useful moments to reconnect with clients, understand what has changed and help them evaluate what the money needs to do next.

You do not need hundreds of names to get started.

Find 10 dates. Start 10 conversations.

Disclaimers

FOR FINANCIAL PROFESSIONALS USE ONLY. Not to be distributed to the general public. Oceanview’s Multi-Year Guaranteed Annuity Contract [ICC19 OLA SPDA], product riders and state variations. Policy form numbers and provisions may vary. May not be available in all states. Rates are guaranteed depending on the guarantee period selected at policy issue, subject to contract terms. For clients of our Multi-Year Guaranteed Annuity contract, within 30 days prior to the end of the Initial Interest Guarantee Period, we will send you a notification informing you of the date the Guarantee Period is ending and provide the renewal rate and Surrender Charges in effect for the subsequent Guarantee Period.

OCEANVIEW ANNUITIES ARE PRODUCTS OF THE INSURANCE INDUSTRY AND NOT GUARANTEED BY ANY BANK NOR INSURED BY THE FDIC OR NCUA/NCUSIF OR ANY OTHER FEDERAL GOVERNMENTAL AGENCY. MAY LOSE VALUE. NO BANK/CREDIT UNION GUARANTEE. NOT A DEPOSIT. MAY ONLY BE OFFERED BY A LICENSED INSURANCE AGENT. GUARANTEES ARE SUBJECT TO THE CLAIM PAYING ABILITY OF THE ISSUING INSURANCE COMPANY.

Annuities issued by Oceanview Life and Annuity Company, 1331 17th Street, Suite 1050, Denver, CO 80202. In California, doing business as Oceanview Life and Annuity Insurance Company www.oceanviewlife.com.

Annuities are generally designed as long-term retirement solutions and have certain limitations. They are generally not intended to replace emergency funds, serve as income for day-to-day expenses, or support short-term savings goals. Please refer to the contract for complete details, including features, limitations, and charges.

A.M. Best Rating as of February 11, 2026, is subject to change. A (Excellent) rating is third highest of fifteen possible rating classes for financial strength. The outlook assigned to these Credit Ratings is stable.

As each client and prospective client’s financial needs differ, care should be taken in making any recommendation to purchase an annuity. Therefore, nothing in this document should be read as investment advice. 

Neither Oceanview Life and Annuity Company nor any of its representatives may provide tax or legal advice. Clients should consult their own qualified tax or legal advisors.

Withdrawals in excess of any Free Partial Withdrawal amounts are subject to a Surrender Charge and Market Value Adjustment (MVA). The MVA may have the effect of increasing or decreasing the Surrender Value of the withdrawal depending on the market interest rate changes.

The IRS may impose a penalty for withdrawals prior to age 59 ½. Withdrawals may also be subject to ordinary income tax.

Contracts purchased in an IRA or other tax-qualified plan provide no additional tax-deferral benefit, since they are already afforded tax-deferred status. All annuity features, risks, limitations, and costs should be considered prior to purchasing an annuity within a tax-qualified retirement plan. For non-qualified annuities, tax deferral is not available to corporations and certain other entities.

While care was taken in compiling this information, the Company reserves the right to correct any typographical errors that may exist. 

Rates, renewal caps, and declared interest rates, will always follow contract provisions relative to minimums and maximums stated.  Oceanview determines, at its discretion, the rates, renewal caps and, declared interest rates above the contractual minimums that are guaranteed.